- Trend-Spotter: The Man Behind Silly Bandz
- Best Men’s Hairstyle Sites & Blogs
- 1. Men’s Hair Blog
- 2. Manly Curls
- 3. Mane Man
- 4. Haircuts for Men
- 5. Esquire
- 6. Cool Men’s Hair
- 7. FashionBeans
- 8. Haircut Inspiration
- 9. Mens-Hairstyle
- 10. The Trend Spotter
- 11. Men Hairstylist
- 12. Men’s Hairstyle Trends
- 13. Men’s Hairstyle Today
- The Eye Creams That’ll Help You Hide A Hangover
- Why Use An Anti-Ageing Eye Cream?
- What To Look For In An Eye Cream
- How To Apply An Eye Cream
- Clinique Anti-Fatigue Depuffing Eye Gel
- Lab Series Max LS Power V Instant Eye Lift
- Tom Ford Anti-Fatigue Eye Treatment
- Kiehl’s Eye Fuel
- Sisley Eye Contour Mask
- Dr. Hauschka Eye Balm
- L’Oreal Hydra Energetic Eye Roll-On
- Bulldog Age Defence Eye Roll-On
- Ren Vita Mineral Active Eye Gel
- Aesop Parsley Seed Anti-Oxidant Eye Serum
- 15 Best Eye Creams for Men 2020 – How to Get Rid of Dark Circles
- Best men’s eye cream 2020: fix the effects of a hectic lifestyle
- How to buy the best men's eye creams
- 15 Best Under Eye Concealers
- 1. NARS Radiant Creamy Concealer
- 2. NYX PROFESSIONAL MAKEUP HD Photogenic Concealer Wand
- 3. Yves Saint Laurent Touche Éclat All-Over Brightening Pen
- 4. Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer
- 5. Neutrogena Hydro Boost Hydrating Concealer
- 6. Elizabeth Arden Ceramide Lift and Firm Concealer
- 7. Lanc0me Effacernes Waterproof Protective Undereye Concealer
- 8. MAC Studio Finish SPF 35 Concealer
Trend-Spotter: The Man Behind Silly Bandz
December 8, 2010 6 min read Opinions expressed by Entrepreneur contributors are their own.
|Rob Croak, founder and CEO of BCP Imports. Photo Courtesy of BCP Imports|
If you haven't spent time in playgrounds recently, you might not know about Silly Bandz, the colorful silicone rubber bands that come in hundreds of styles.
Shaped animals, numbers, letters and a range of objects, Silly Bandz have become a schoolyard craze.
Kids wear them as bracelets, collect and trade them. Some schools have even banned Silly Bandz, claiming they distract students. The man behind Silly Bandz, Rob Croak, knows something about spotting a trend. His journey to success, which wasn't a straight line, holds lessons for entrepreneurs looking to hit on the next big thing.
Croak had been in China in 2007 on a trip to visit suppliers when he saw some thin animal-shaped wristbands that sold in Japan for years.
He says he had a hunch they'd be popular, given people's tendency to fidget, what he calls the “idle hands” theory. And he thought that unique designs could make them conversation pieces. He saw their potential as collectibles only later.
“The tradability aspect was really a byproduct of my initial thought process,” he says.
|Silly Bandz products Photo Courtesy of BCP Imports|
Upon returning home, Croak asked his team of in-house designers at his Toledo, Ohio, novelty maker BCP Imports LLC to create a series of prototypes.
By the summer of 2008, Silly Bandz products were selling at retail locations across the Eastern U.S. Today, they're found in an estimated 30,000 stores in 15 countries.
More than 1 million people from around the world call themselves fans on . Revenue is expected to reach $200 million or more this year.
BCP, short for Brainchild Products, already had seen success with the “Livestrong” wrist bands popularized by bicycling champion Lance Armstrong, which it marketed as custom products.
What's the key to Croak's trendspotting talent? Luck, he says. Trendspotting, in his view, is more an innate ability than a learned skill. But paying attention plays a big part.
“I keep an eye on what people are wearing, the websites that they visit and where things are going,” he says.
He credits a past career in concert promotion for helping him hone a sense for what works. “Other than the mall, there's no better place [than a rock concert] to spot trends in fashion and accessories,” says Croak, who is 47.
Croak's road in business hasn't always been a smooth one, and he has made his share of mistakes.
In 2002, Croak was convicted of forging a check, which he says he signed as a favor to a business associate. Two years later, he ran into trouble with the taxman. He served probation for the forgery count and paid about $45,000 in overdue taxes and penalties. He says he has learned to avoid taking unnecessary chances as a businessman.
“The lesson for me was and always is to make sure you align yourself with good, respected people, and do everything by the book,” says Croak.
These days, Croak is focused squarely on the future. Sustaining his company's profitability is what holds his attention now.
“For us, it's about not being a one-hit wonder,” he says.
|Silly Bandz products Photo Courtesy of BCP Imports|
To keep the hits coming, he established an incubator within BCP to develop new ideas from other inventors. Two or more from the pipeline are expected to reach market in early 2011.
Croak also has tapped customers' ideas. “A lot of our packs are driven by the letters and fans of Silly Bandz. We put a tremendous amount of work into listening to our fan base to give them what they want,” he says.
For example, several 8- to 11-year-olds asked for a band shaped a narwhal, an Arctic whale with a single long, spiral tusk that has been a fixture in adventure fiction. The Silly Bandz Arctic Pack went on sale in November.
In addition, BCP changed its marketing. Everything it designs or licenses related to Silly Bandz — from custom silicone bracelets to a new videogame developed in conjunction with Cincinnati videogame publisher Zoo Entertainment Inc. — falls under the Silly Brandz moniker.
“The ultimate goal is for Silly Brandz to be the brand that high-school kids, tweens, mothers and grandmothers look to when they're looking for an inexpensive, fun, lighthearted product that's between $5 and $10,” Croak says.
Marshal Cohen, chief industry analyst for The NPD Group Inc., a Port Washington, N.Y., market researcher, says it's a good strategy, but BCP must move quickly to develop a portfolio of products.
“Silly Brandz has to become the Ronco of its industry,” Cohen says, referring to the company made famous by its founder Ron Popeil's infomercials for its line of kitchen gadgets such as the Chop-O-Matic and Popeil Pocket Fisherman.
First up in the list of would-be Silly Bandz successors is the Silly Slapz Slap Watch, which launched last month. A related product, Rad Bandz, emblazons trendy sayings such as “Drama Queen” and “Epic Fail” on a thicker wrist band.
“We've really stayed true to what we're good at,” Croak says.
But when it comes to fashion, time to market matters. Fads don't last long.
Accordingly, Croak built BCP for speed. The process begins with Croak and a small creative team. They debate function, price and marketing strategy until there's a product concept.
A design team then creates logos and branding before handing off the idea to in-house engineers who create a pre-production silicone molding.
Mix in a modest amount of internal testing, and the product is ready for retail.
“We can get an idea from my head into production in 30 days. That's unheard of,” he says.
His advice to others seeking a fortune in fads?
“If you believe in yourself and your idea, don't ever give up,” Croak says. “Because if you do give up, you're never going to know what could have happened.”
Best Men’s Hairstyle Sites & Blogs
There are millions (if not billions) of men out there with healthy heads of hair. That means a ton of different men’s hairstyles. wise, it means an open door policy for the best men’s hairstyle sites and blogs.
After all, you can simply never have too many perspectives or too much coverage on something as diverse as hairstyle. Being that we actually read about things men’s hair for kicks, we’ve compiled a list of the Best Men’s Hairstyle Sites & Blogs.
Peruse them all and find the ones that cater to your personal sensibility–you know, the way you might approach hairstyle itself.
This article is part of our Trimmed & Terrific Series.
You’ll also :
10 Short Hairstyles for Men
20 Best Men’s Street Style Blogs
20 Best Barber Shops in Sydney
1. Men’s Hair Blog
His name is Rogelio. Not only is the host of the Men’s Hair Blog, but he’s a consummate traveler, the published author of two books and the “Dr. Phil of curly hair”.
He brings to his site a cut-to-the-chase attitude on all things men’s hair (curly hair in particular).
If you’re looking for a dude who’s seen and done it all in hair and in life, Rogelio is your man and Men’s Hair Blog is your place.
Founder: Rogelio Samson
Men’s Hair Blog
2. Manly Curls
Just when you thought you’d seen the last of Rogelio, here he is again with another best men’s hairstyle blog. Manly Curls sees Rogelio focusing purely on his foremost arena of expertise: curly hair.
That means you’ll find life hacks, general discussions about curly hair, product guides and more.
If you’re a man who thinks of curly hair as not just as a hairstyle, but a lifestyle, then you’ve found your new online home.
Founder: Rogelio Samson
3. Mane Man
Not only is Mane Man one of the best men’s hairstyle blogs, but it’s a great resource, period. Here you’ll find everything from grooming product reviews to lifestyle pointers to delicious recipes to, yes, plenty of hairstyle coverage for men. That includes “My Hairstory”, the site founder’s personal journey from relatively short hair to full blown fro.
4. Haircuts for Men
Brought to us by a master haircutter with over 30 years of experience, Haircuts for Men is so much more than its namesake.
This best men’s hairstyle site is on top of every trend, every look and every product. And when those trends, looks and products change or get upgraded, Haircuts for Men is on top of them all over again.
This is a truly terrific destination that touches down on the entire spectrum of men’s hair.
Haircuts for Men
Esquire is among the few longstanding authorities on men’s fashion, and their hairstyle department is naturally no exception. This is a place that’s setting trends when it’s not covering them, and always keeping one eye on those male celebrity scalps. Needless to say, Esquire is one of the best hairstyle (and lifestyle) sites for men…but you already knew that.
Founder: Farouk Shami (Esquire Grooming haircare brands)
Year Started: 1933 (magazine)
6. Cool Men’s Hair
Sometimes you just want a place where you can scope a bunch of men’s hairstyles before your next trip to the barbershop. Cool Men’s Hair is that place.
This best men’s hairstyle site provides a selection of hairstyles to choose from depending primarily on your type of hair (curly, long, etc).
That’s all joined by the occasional product review and celebrity hair profile. Easy. Breezy. Cool.
Cool Men’s Hair
Here’s another comprehensive and veritable resource for the modern men’s lifestyle in all its glory. Naturally, that entails a brilliant men’s hairstyle section as well. If you’re the kind of guy who s keeping up with trends or getting the hottest pointers, then designate a few hours to go through everything on their site. You will emerge all the wiser.
Year Started: 2007
8. Haircut Inspiration
There are men who walk into the barber shop already looking at the clock, and there are men who can’t stay long enough. If you’re the latter, it means you get inspired by hairstyles and haircuts. Well, you’re not alone.
Haircut Inspiration is nothing but men just you writing about what they love.
This is one of the best men’s hairstyle sites because it gives off a community vibe and dispenses valuable insight and advice without ever coming off as snobbish or superior.
Mens-Hairstyle is an ongoing celebration of hair from all walks of life. That means intensive overviews of men’s hairstyles for all races, ages, face shapes, niche groups and hair types. If you’re flirting with different aesthetics, but aren’t sure how to proceed, use this best men’s hairstyle site as your guide.
10. The Trend Spotter
The Trend Spotter is a wildly popular hub that takes it name to heart. These folks are investigative journalists of fashion, gear and lifestyle. Their men’s hairstyle coverage keeps the momentum going strong, showing you not just what’s hot today, but will be even hotter tomorrow.
Founder: Dasha Gold
Year Started: 2012
The Trend Spotter
11. Men Hairstylist
This is one of the best men’s hairstyle sites because in addition to covering all possible types, Men Hairstylist is not afraid to get truly niche. So if you’re looking for creative ways to approach the man-bun, or if you’re not sure what type of haircut to rock at the next sporting event, you can most ly find an article on it here.
12. Men’s Hairstyle Trends
Sometimes it feels trends can change at the speed of light. You walk in to the barber shop ready for the newest thing, and by the time you walk out that thing is yesterday’s news. Men’s Hairstyle Trends is on the hottest cuts white on rice. Check in with them daily so that you’ll never feel left behind.
Men’s Hairstyle Trends
13. Men’s Hairstyle Today
Men’s Hairstyle Today remains one of the best hairstyle sites for men by focusing on what’s hot right now and covering that in all its potential. So if 2017 is (so far) a year for killer fades, you’ll find a bevy of fade haircuts on their site as well as a slew of other current styles. That’s called being contemporary and classic at the same time.
Men’s Hairstyle Today
On the lookout for more of the best blogs and sites? Be sure to check out our list of the 20 Best Men’s Street Style Blogs, and our list of the 11 Best Men’s Gear Blogs.
This article is part of our Trimmed & Terrific Series.
Have you subscribed to Man of Many? You can also follow us on , , Instagram, and .
You’ll also :
10 Short Hairstyles for Men
20 Best Men’s Street Style Blogs
20 Best Barber Shops in Sydney
The Eye Creams That’ll Help You Hide A Hangover
It’s not too long ago that getting your hands on an eye cream meant stealing from a female relative or heading to a makeup counter with the discretion of an MI5 operative for fear of being spotted by your mates.
What a time to be alive – today blokes can’t move for choice. Which is handy, seeing as if you drink, smoke, eat salt, stay up late, stare at screens or are just generally subject to the same ageing process as everyone else, the effects will show on your face.
The downside to that is the mind-boggling array of eye products on offer can make it pretty confusing to find the right one. That’s why we spoke to London-based skin specialist and founder of Zelens skincare, Dr Marko Lens, to find out how to banish every bag, ditch every droop and put an end to every puffy spot.
Why Use An Anti-Ageing Eye Cream?
Given where on the body your eyes are, you’d be forgiven for thinking an ordinary face moisturiser would do, but that’s not the case.
“Eye creams have different activities to regular face creams, and target different problems associated with the area,” explains Dr Lens.
“The skin around eyes is thinner than on the rest of the face and is more vulnerable to external aggressors. Also due to the muscle contractions of the orbicularis muscle, it is more prone to wrinkles.”
Aside from the fact that our peepers come with their own unique set of problems (the type that causes work colleagues to say “damn, Terry, you look crap today”), regular face creams are often too harsh, greasy or just simply don’t work.
More than just snake oil, there’s a reason eye creams are in a grooming category of their own. Use them daily, and you can expect to see fewer dark circles and, over time, reduce the speed at which your vices show.
What To Look For In An Eye Cream
Hydration is key to swerving panda eyes, so it’s important that any eye cream you use acts as a good moisturiser (duh), but it should also tackle specific face-based issues.
“Problems can increase with age,” says Lens, “so, it needs to target the appearance of fine lines and wrinkles, reduce the look of eye bags (puffiness) and diminish the appearance of dark circles.”
There’s only one way this three-pronged approach is going to be achieved, and that’s with the right ingredients.
Look our for peptides (these help to create more elastin and collagen in the skin to smooth out wrinkles), caffeine (anti-inflammatory), probiotics (which promote the good bacteria on your skin), retinol (vitamin A which helps cells regenerate), anti-oxidants (which fight off free radicals which cause cell damage) and hyaluronic acid (this attracts water, making skin plumper and smoother).
How To Apply An Eye Cream
Waking up looking more refreshed (or at least marginally less hungover) isn’t as simple as just buying the stuff, you also need to know how to use it.
To get the most from an eye cream, slather it on at night when the skin enters repair mode.
How you do so depends on the type of product, which will either come in a pot — in which case, you should you use your ring or pinky finger to avoid pulling the delicate skin — or a roll-on applicator, which is sometimes fiddly, but more hygienic than sticking your (probably dirty) finger in the goop.
Dot or roll the product along the upper and lower lids, massaging gently inwards towards to the nose, not outwards (which seems a bit counterintuitive, but it doesn’t drag the skin as much.)
For an extra hit of anti-inflammatory action, Lens says, “you may prefer to keep a gel refrigerated in the summer months, but a good eye cream will work no matter the consistency.” So, choose the type of formulation you best.
Clinique Anti-Fatigue Depuffing Eye Gel
Clinique’s anti-fatigue eye gel is packed with skin-smoothing hyaluronic acid and caffeine. But its secret weapon is a cooling metal roller ball that will send eye bags packing. Forgot bacon sandwiches, this is the ultimate hangover cure.
Buy Now: £26.00
Lab Series Max LS Power V Instant Eye Lift
In need of some heavy lifting? If your concern is sagging skin, you can have a procedure known as a blepharoplasty – it’s a tummy tuck for the eye. A less drastic option is Lab Series’ Power V Instant Eye Lift, which boosts natural collagen production and tightens the skin around the optical area.
Buy Now: £43.00
Tom Ford Anti-Fatigue Eye Treatment
Got eyes the size of pinpricks? At £56 for a teeny 15ml serving, Tom Ford’s luxury eye treatment is the most expensive on this list. It does, however, have a metal applicator tip to reduce puffiness that’s pleasingly cool on the face, but Ford is super secretive about the formula. So, at that price, we’ll assume it’s a mix of unicorn tears and pixie dust that makes it so effective.
Buy Now: £55.00
Kiehl’s Eye Fuel
Fans of Kiehl’s nose-tingling facial fuel shouldn’t give the eye fuel a miss. Caffeine and vitamin B3 are the active ingredients here that help to reduce dark circles. It’s unscented too, which is important for the sensitive area, as artificial fragrances can irritate eyes.
Buy Now: £23.00
Sisley Eye Contour Mask
Despite being (very, very) expensive, this eye cream is also the most ‘affordable’ that posh French skincare brand Sisley makes – so think of this as entry-level luxury eye care. It has a light gel consistency that smooths out crepe-y lines and gives lasting hydration, so you should be able to feel it working for some time. It might be mega bucks, but it’s worth every penny.
Buy Now: £81.00
Dr. Hauschka Eye Balm
Planet-friendly skincare expert Dr Hauschka has an excellent eye balm for more mature skin. If you fall into that camp and are prone to dehydration, this melting balm provides a hefty drink for a thirsty face. It can look a bit greasy on application, but absorbs quickly and leaves no trace.
Buy Now: £30.50
L’Oreal Hydra Energetic Eye Roll-On
One to keep in the desk drawer when putting in the long hours. L’Oreal’s Hydra Energetic Eye Roll-On diminishes dark circles and eye bags and feels remarkably invigorating – especially for the number crunchers who experience screen eyes.
Buy Now: £11.49
Bulldog Age Defence Eye Roll-On
The cooling roller ball technology used by luxury brands doesn’t always have to come with a bank-breaking price tag. Bulldog’s Age Defence Eye Roll-On is formulated with anti-oxidant rosemary, echinacea and vitamin C to care for the delicate eye skin. It does the job and won’t make your eyes water at the checkout.
Buy Now: £10.00
Ren Vita Mineral Active Eye Gel
The pump action Active Eye Gel from clean skincare brand Ren contains arnica (a natural bruise healer) and ginseng to cool, moisturise and brighten the eye area. In short, no one has to know how hellish your week has been.
Buy Now: £24.00
Aesop Parsley Seed Anti-Oxidant Eye Serum
Three drops of Aesop’s anti-oxidant packed eye serum is all you need for an application, and the dropper delivery ensures you won’t waste it. With botanical ingredients and a high dose of vitamins, it has a fresh feeling and absorbs well.
Buy Now: £57.00
15 Best Eye Creams for Men 2020 – How to Get Rid of Dark Circles
Say you’ve pulled an all-nighter prepping for a big presentation and you’ve woken up with dark circles under your eyes that would make a raccoon envious. Or say you’ve been partying a bit too hard lately and noticed that the bags under your eyes are large enough to require a checked baggage fee.
Or say you, many men, woke up one morning and noticed crinkly lines in the corners of your eyes for the first time. Or maybe it’s nothing that specific, just that you noticed the skin around your eyes looks a little sallow or dry or dark.
If you’ve experienced any of these things, congratulations: you are a human man and you could use a little eye cream.
Yes, guys should use eye cream. The first place men typically notice signs of aging— fine lines and wrinkles—is around their eyes ,but eye creams can help with way more than that.
These power-packed products are specifically designed to help with dark circles, dull skin, puffiness, and even those aforementioned wrinkles. Seriously, eye creams actuall work. But knowing which of these eye creams is right for you can be confusing.
That’s where we come in. These are the 15 best eye creams for men of all ages and for any type of issue.
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Best Eye Cream For Men In Their 20’s
Neutrogena Hydro Boost Hydrating Gel Eye Cream amazon.com
All-night ragers, workplace stress, relationship drama—it all can show up on your face. Tired skin is usually dehydrated, which shows up as bags and dark circles. In your twenties, it’s important to keep the skin around your eyes well-hydrated. It could mean you look you got 9 hours of sleep when you actually got three.
Best Eye Cream for Sensitive Skin
Burt's Bees Eye Cream amazon.com
The thin skin around your eyes could be especially sensitive, so if you have sensitive skin on the rest of your face, opt for a formula with minimal additives that could irritate your eyes. This cream contains rice extracts and aloe, which are shown to minimize redness and irritation, but still moisturize.
Best Eye Cream for Puffiness
Kiehl's Eye Fuel Cream
Just your morning cup o' Joe, this easy-to-apply gel contains caffeine to wake up your peepers after a long night. It quickly de-puffs the under-eye area to make them look more alert and uses the power of Vitamin B3 to reduce dark circles. Use the eye gel after a sleepless night or long flight to easily reset your face.
Drunk Elephant Shaba Complex Firming Eye Serum
This all-around eye cream combats almost everything you could want from any eye product: dehydration, bags, fine lines, and wrinkles. Where it really shines is the lightweight formula that sinks in to your skin quickly, without feeling greasy. Put it on day and night to keep eyes looking fresh no matter what your issue is.
Best Eye Cream for Men in Their 30s
Skincare Ferulic + Retinol Serum Triple Correction Eye Serum DR. DENNIS GROSS nordstrom.com
In your thirties, collagen production in your skin begins to slow; it’s no coincidence that’s when lots of guys start noticing the first signs of aging around their eyes. The best defense is a good offense. This gel contains antioxidants (from the ferulic acid) to help slow signs of aging and retinol to help keep skin strong and healthy.
Paula's Choice Resist Anti-Aging Omega+ Complex Serum
This eye cream may be tailor-made for signs of aging, fine lines and wrinkles, but it works a charm on almost any issue. It’s high in omega fatty acids, which helps to revitalize dull skin and give a smoother, brighter appearance, while also minimizing signs of crow’s feet.
Garnier SkinActive Ultra-Lift Anti-Wrinkle Eye Cream with Pro-Retinol
Anti-aging eye creams can sometimes run into the hundreds of dollars, but this one contains proven ingredients (retinol, peptides, caffeine, and antioxidants) for a fraction of the price. While it’s perfectly suited for signs of aging, it’s never too early to start using a cream this to keep issues at bay before they even show up.
Murad Retinol Youth Renewal Eye Serum
Retinol is an important ingredient, but it can be irritating if you have sensitive skin or haven’t used it before. This creamy gel serum contains retinol, but is less ly to cause irritation. It’s perfect for retinol first-timers and established pros a and helps smooth signs of aging fast.
Best Eye Cream for Men in Their 40s
Dermalogica Age Smart Reversal Eye Complex
As you get older, it’s not just about addressing fine lines and wrinkles. Skin also gradually loses moisture, which is what causes wrinkles in the first place, but also leads to saggy and dull skin. This eye cream helps address all those things, not just one, which makes it the perfect tool in keeping your mug fresh for decades to come.
Olay Regenerist Retinol 24 Night Eye Cream, 0.5oz + Whip Travel Size Face Moisturizer
When it comes to eye cream, the last thing you want is something that makes your eyes feel heavy and greasy. This rich cream is surprisingly lightweight and sinks in quickly with hardly any residue. Plus, it’s fragrance-free to minimize potential irritation on the sensitive eye area and it still contains retinol to help with anti-aging.
Best Natural Eye Cream
Tata Harper Restorative Anti-Aging Eye Cream
Cynics say natural products lack in efficacy, but this potent cream contains a host of botanical-derived peptides that help strengthen the delicate skin around the eyes and slow signs of aging. It’s a splurge, but if you’re looking for a natural cream that actually works, it’s your best bet.
Verso Super Eye Serum
This potent-yet-lightweight eye serum contains all the good stuff, including retinol and peptides to help keep your under-eye skin healthy and less haggard looking. The gel sinks in quickly and won’t leave your eye area feeling greasy. Best of all, the kind of retinol in this formula is suitable to use during the day.
Skinceuticals Physical Eye UV Defense SPF 50
Sun damage is one of the biggest causes of skin aging, but eye creams don’t typically have UV protection built-in (you should be wearing sunscreen every day regardless). If you tend to miss your eye area when you apply sunscreen or worry that you’re not getting enough protection, this mineral sunscreen is specially formulated for the sensitive eye area.
Best Eye Cream for Men in Their 50s
Dr. Brandt Needles No More No More Baggage Eye De-Puffing Gel
It’s hard to reverse changes to your eye area once you’ve already seen them start happening, unless of course you use this eye cream. It not only reduces puffiness and the appearance of bags almost immediately, but the more you use it, the more signs of aging fine lines and wrinkles diminish.
Sobel Skin Rx Oligo Peptide Eye Cream
If the skin around your eyes is especially dry, you need a richer cream this. Packed with peptides, this thick eye cream immediately moisturizes and protects dry skin while also helping to build it from within. It ultimately leaves the skin around your eyes smoother and firmer.
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Best men’s eye cream 2020: fix the effects of a hectic lifestyle
If there’s one area of skin you choose to focus your attention on, make it your eyes. They’re the biggest betrayer of age, emotion and health and require all the TLC you can muster.
Late nights, hangovers or even allergies will have some effect on the fragile fabric around your eyes, and rather than risk the raccoon look, a dab of the best eye creams for men can help restore normality.
You may have realised that the women in your life have probably been applying eye cream since their mid-twenties and now, thanks to the influx of male beauty products on the market, you can, too.
What’s needed is a unique potion to fortify the skin and banish all signs of a hectic lifestyle, leaving you bright-eyed and bushy tailed everyday.
If you’re new to the whole men’s eye cream thing, you’re probably looking for some advice on the kind of product you should be purchasing.
Read the section below to pick up some useful buying tips.
How to buy the best men's eye creams
Whether you’re looking to banish dark circles, plump out fine lines or maintain smooth, hydrated under eyes, a targeting eye cream or serum is your best bet.
Some eye creams have been specifically developed to treat one thing, while others offer a more general tidy up. When looking for eye products to target specific problems, you need to identify what ingredients effectively counter them.
So, where should you start? When you look in the mirror, what do you see? Are you met with bags and wrinkles that make your eyes appear sallow and tired? If so, you should look out for an eye cream that contains Hyaluronic Acid, as it is known to flatten and fill unwanted lines.
If the skin under your eyes is dry and taut, Hyaluronic Acid is a hydrating ingredient, too. Some plants aid in the production of collagen and elastin, which renews the skin; and vitamin-rich eye creams can help to keep skin youthful. If you suffer from dry skin around the eyes, look out for hydrating eye creams.
Caffeine is great for tired, puffy eyes, Vitamin C to brighten dark ringed eyes and Retinol to lift and smooth fine lines.
We've been wowed by The Ordinary, a brand which exists to give you clinically proven results without having to renew your mortgage – what you see is what you get.
Our list of the best men’s eye creams covers a range of products that are renowned for reducing the signs of aging. From names you know such as Clarins to obscure brands such as Shiseido, we feature gels, creams and balms which all differ in their properties – just remember that youthful looks come at a cost.
Whichever eye cream you choose, apply the cream each morning before applying a sturdy SPF moisturizer for added protection.
For when you’ve been burning the candle at both ends, or simply suffering from interrupted sleep, you need to wake up tired eyes with a topical caffeine hit. The active ingredient works to constrict the blood vessels under the thin layers of skin, consequently brightening and tightening your snoozy eyes.
This may be ordinary by name but it’s exceptional by nature, or rather, nurture.
The high dose of caffeine and green tea extract target the betraying symptoms of exhaustion, you’ll be hard pressed to find potency this elsewhere.
It’s a no-frills product with fantastic results that target dark circles, fatigue and puffiness, giving high-end brands a run for their money. At this price The Ordinary is more than eye-deal.
For when the bags under your eyes are weighing you down, you need products to stimulate circulation to send eye bags packing. Products pumped with arnica will significantly help shrink the luggage beneath your eyes.
Stash this secret weapon in the fridge to add a chill to the application. Heal Gel Eye is lightweight and non-greasy and disappears quicker than Vanilla Ice’s music career. Gently pat a small amount around each eye and watch the power of arnica smooth out the sluggish appearance of puffy eyes.
One too many late nights at the office (or otherwise) can leave your eyes looking a little worse for wear. Minimise dark circles and fine lines around the eyes with the La Mer Eye Concentrate. This deeply conditioning cream is made with specially formulated hematite which is a magnetically charged mineral that contributes to a reduction of unevenness and discolouration of the skin.
When used on a daily basis, this cream helps to reveal a brighter, more radiant complexion while fine lines and wrinkles are nowhere to be seen.
(Image credit: Super Facialist)
A simple and affordable eye cream with a potent dose of vitamin D that does what is says on the tin. The addition of caffeine also works to de-puff sleepy eyes and the creamy formula locks in moisture nicely. Apply each morning to waken your appearance and hide the signs of a late night.
(Image credit: Kiehl's)
A great hydration-boosting moisturiser thanks to the perfect combination of shea butter and avocado oil to create a luxurious, smoothing eye cream with visibility soft, supple results. The fatty acids found in avocado work nicely to lock in moisturiser, this Kiehl's creamy eye treatment is the perfect everyday eye cream for those without specific concerns.
(Image credit: Charlotte Tilbury)
This skin-replenishing eye cream has a double whammy effect. With the presence of Retinol, known for reducing fine lines and wrinkles, combined with a powerful combination of Vitamin A, C and E, Charlotte Tilbury's eye cream moisturises, brightens and fights the signs of ageing.
The idea of dehydrated eyes seems somewhat odd, but the skin is much thinner and more in need of hydration than the rest of your face. Dehydrated skin enhances the visibility of wrinkles and betrays your skin’s real age, so plump with moisture to deceive further.
The solution to your problems may come at an eye-watering price at times, but this great offering from the reputable Dr Dennis Gross, harvests the finest ingredients to hydrate skin for up to 72 hours.
From moisture-inducing hyaluronic acid to caffeine and Caribbean gorgonian extract to tackle puffiness and dark circles simultaneously.
This featherweight formula is non-sticky, leaving skin feeling soft and supple.
Because displaying just one symptom isn’t enough, but your body wants the world to think you’re a dishevelled mess. You need a product with a myriad of ingredients poised to launch a three-pronged attack on your eyes to banish dark circles, puffiness and dehydration.
L’Oreal’s Hydra Energetic Cooling Eye roll on is the perfect solution for those who lack a soft touch.
The rollerball massages and soothes on application- forget storing this in the fridge, the cold roller ball applicator shocks your eyes back to normality.
Hosting a cocktail of ingredients including Vitamin C, caffeine and proVitamin B5, it will leave you feeling refreshed and awake though you'll need to follow with moisturiser to lock in hydration.
Tom Ford's eye treatment is the first line of defence against signs of ageing and fatigue. The eye cream is infused with skin-calming complexes, making it an effective formula to lift and firm skin around the eyes. The metal-tipped, contoured applicator helps cool the under-eye area and reduce puffiness.
This eye cream uses three main ingredients to help combat the aging process. One of them is Hydroxyproline, which may have a scary name, but it’s actually your best mate in all this.
While other products on the list help to encourage the skin’s natural production of collagen, this ingredient cuts out the middleman. It’s made up of the three main amino acids that join together to create the protein collagen, which when applied to the skin, should smooth and nourish.
It also includes Ginseng, which is known to liven up a tired complexion and acacia, which has anti-inflammatory properties. Together, a powerful combination, and one that should live up to expectation.
As we mentioned in our introduction, Hyaluronic Acid is the ingredient you should look out for if you’re properly concerned about bags and unwanted wrinkles.
Shiseido mentions that this cream has been inspired by the results of hyaluronic acid injections, so it’s no surprise that reviewers find it successful in making under eye skin appear healthier.
It also boasts hydrating properties too, great if the skin around your eyes feels tight or looks dry. It’s the most expensive cream on our list but don’t forget, you get what you pay for.
If you’re seeking a lightweight eye cream, this balm could do the trick nicely. From the brand that proudly derives its products from plants, this balm promises to be super-light and help smooth lines and wrinkles at the same time.
In addition to being lightweight, reviewers find it to be non-greasy and comment that it helps to make their eyes look more awake – perfect if your cheeky post-work pint turned into crawling in the door at 2am. With an RRP of £30, it’s not cheap, but it’s worth mentioning that it’s the biggest bottle on our list.
If you have concerns about wrinkles and the skin under your eyes feeling tight and dry, this gel could be the perfect remedy. The luxury brand promise that thanks to a special plant extract ingredient, the cream increases your skin’s ability to absorb Vitamin C.
In turn, your skin should produce more collagen, which is the secret to younger looking skin. It you’re particularly worried about dryness, this cream also features Hyaluronic Acid, which is known to keep skin hydrated. All in all, your eyes should look refreshed and younger, a good a reason as any to have this product on our list.
We start this list off with an all-rounder from beauty giant Clinique. This lightweight cream is full of all the necessary ingredients for reducing dark circles and puffiness, which should make it the perfect counteract cream for stressful lives.
If you find that the skin under your eyes feels tight and dry, this cream also features hydrating properties, which should leave the sensitive under eye skin feeling renewed and refreshed.
Reviewers the consistency of the cream which, according to Clinique, is fast absorbing, so it shouldn’t add too much time to your morning routine.
Fed up of battling with your bags? This eye cream, aptly named Age Defender, promises to improve the appearance of aging skin, combating dark circles and crow’s feet. This is largely thanks to it’s magic ingredient, rye seed, and other fancy minerals.
Reviewers seem to be really impressed with the results of the cream, with many saying they’re surprised at how quickly they saw a difference. Despite the fact that it seems thick out the tube, it’s actually pretty fast absorbing, according to some reviewers Another great all-rounder – just a tad more expensive.
Never fear, Lab Series Age Rescue is here! Cheesiness aside, this light cream means serious business when it comes to leaving eyes appear fresh and revived.
Similar to the Elemis product above, this cream features Ginseng as a main ingredient, so it should liven up tired eyes. The cream also features other ingredients which should help to reduce under eye puffiness and dark circles, great if you’re slogging it out at work everyday.
Reviewers largely see improvements after using this cream, leading them to make a repeat purchase – certainly a sign that it should work for you, too.
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15 Best Under Eye Concealers
Concealer is a reliable item that almost everyone has in their beauty collection. However, it can become challenging to find the perfect formula for you when there is such a wide variety of products available.
It is used to cover blemishes and dark circles, to highlight areas of the face and as a base for other makeup products such as eyeshadow or contour. In addition to this, concealer works its best when it is applied to the right skin tone that it is designed for.
If you are looking for the perfect formula to hide the dark circles, look no further than this list of the best concealers specifically designed to target dark circles.
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1. NARS Radiant Creamy Concealer
The NARS Radiant Creamy concealer is the perfect product to use if you aim to highlight the undereye area and brighten your complexion. This formula is created with a creamy consistency to provide a radiant, luminous, and luxurious appearance of the skin.
It is a buildable product that begins as highly lightweight with full coverage; however, it can be built upon for more of an effect.
Due to its non-heavy formula, this concealer would be perfect for hiding dark circles under the eyes of any skin type, as well as highlight areas around the face.
2. NYX PROFESSIONAL MAKEUP HD Photogenic Concealer Wand
The NYX Professional Makeup HD concealer aims to provide users with a flawless-looking finish of the skin in areas such as the cheeks, eyebrows, and dark undereye circles. The formula of this product is made to suit all skin types, ranging from normal, dry to mature skin.
By using the sponge-tip applicator, this concealer will glide on smoothly and cover any dark circles, blemishes and even sculpt the cheek and chin areas.
Need more convincing? Well, this concealer is also proudly cruelty-free, which means no furry friends were harmed in the creative process.
3. Yves Saint Laurent Touche Éclat All-Over Brightening Pen
Take a deep dive into concealer heaven with this Yves Saint Laurent brightening pen. This product flawlessly hides any dark circles and brightens up the area with a full-coverage formula.
In addition to this, it aims to add a glow to the face and enhance the complexion of your skin. This concealer assures that it hides fine lines and wrinkles without a cakey or over-powering finish.
It will feel a dream come true with every application.
4. Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer
This formula is made to provide users with full-coverage for dark circles under the eyes and to hide wrinkles and blemishes. The best part about this concealer is that it doesn’t stop working its magic long after the application. The formula contains Haloxyl, an anti-aging product that will continue to rejuvenate and hydrate your under-eye area. This is a must-have product.
5. Neutrogena Hydro Boost Hydrating Concealer
If you enjoy the light-weight, extremely hydrating, and medium coverage formula, then the Neutrogena Hydro Boost concealer is the one for you.
This product is made with hyaluronic acid, which keeps the skin feeling fresh and hydrated all day long.
Made to use in a concealer stick to ensure a smooth and flawless application of this concealer is achieved with every use. There are five blendable shades available for this product.
6. Elizabeth Arden Ceramide Lift and Firm Concealer
With science leading the way in the Elizabeth Arden Ceramide Lift and Firm Concealer, this product has a unique touch compared to the regular concealers. This ultra-creamy formula provides a luminous and glowy finish as it leaves behind any fine lines and wrinkles.
It is made with CPT technology, efficiently covering dark circles and imperfections, smoothing out fine lines, and targeting deep wrinkles to firm and lift.
This product is perfect for those with mature skin as it will conceal any troubled or dark areas while providing a lift and firming effect.
7. Lanc0me Effacernes Waterproof Protective Undereye Concealer
This unique concealer stands out from the rest as it provides natural coverage for all skin types, as well as remaining water-proof throughout the day. Its long-wear formula won’t crease or fade at all, so your blemishes and dark circles will be covered for as long as you need them to be. Say goodbye to signs of stress and fatigue when using this product.
8. MAC Studio Finish SPF 35 Concealer
MAC Cosmetics’ Studio Finish Concealer is a makeup must-have for all of the die-hard beauty fans. It is a water-resistant, antioxidant-rich, and creamy in texture, which allows for a flawless finish.
In addition to this, the product provides an opaque coverage with a matte finish and can hide and correct any blemishes or dark circles in a natural way. A small amount of this concealer can go a long way.