- 8 Beauty Instagram Accounts To Follow This Year
- The Top 10 Fashion Influencers to Follow in 2019 | The Influencer Marketing Blog
- 1 Chiara Ferragni (17 M followers)
- 2 Camila Coelho (8.2 M followers)
- 3 Noha Style Icon (7.9 M followers)
- 4 Lauren Conrad (6.1 M followers)
- 5 Mariano Di Vaio (6.1 M followers)
- 6 Olivia Palermo (6.1 M followers)
- 7 Negin Mirsalehi (5.4 M followers)
- 8 Aimee Song (5.3 M followers)
- 9 Sincerely Jules (5.3 M followers)
- 10 Alexa Chung (3.3 M followers)
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8 Beauty Instagram Accounts To Follow This Year
Lesley’s make-up is always flawless, with creamy skin and often a perfectly painted lip. She doesn’t shy away from colour either, so expect plenty of ideas for how you can incorporate and play with it yourself – for both day and night. Her feed is full of fashion too, but her videos (found on her feed) are where she demonstrates daily looks, including product drops and honest reviews.
One for the cool girls out there, Brooklyn-based Tar Mar focuses on equal parts beauty and style. She regularly shares the products she uses for each of her make-up looks, and there’s an abundance of IGTV videos full of beauty tips, tutorials and easy-to-copy looks. You’ll find lots of envy-inducing snaps of New York, as well some interior titbits and haircare advice.
As a celebrity fashion stylist, Melissa’s feed provides a perfect insight into her glamourous day-to-day life, as well as sharing both interiors and beauty advice. Extremely honest, and with a no BS approach, she regularly shares her make-up staples alongside application technique. There’s haircare advice too, with Melissa sharing all the knowledge for keeping strands shiny and sleek.
With a seriously slick aesthetic, Canadian vlogger Allana is well-loved for the wearable make-up looks she creates on her channel and Instagram feed.
Whether it’s glowing skin, glossy eye looks or creating the perfect 'no make-up, make-up' vibe, the end result is always attainable.
Whether it's going bare-faced or posting self-deprecating shots and telling relatable anecdotes – you’ll soon see why she’s a firm favourite.
With numerous IGTV clips, Emily is a must-follow for those looking to up their day-to-day beauty game. The overall approach is still to look natural, but she ensures viewers get a real feel for the products and how they sit on the skin. Meanwhile, the permanent grid is peppered with beautiful shots.
Still relatively new to the beauty scene, we predict Elise’s follower numbers will soar this year.
Covering everything from the latest cleansers, to glittery make-up and nail art, her content feels both totally authentic and perfectly achievable.
While there’s something for everyone, Elise’s Instagram speaks loudest to fans of minimalist, but still glossy looks and anyone addicted to skincare.
Mariah’s IG feed is full of beautiful looks, often accompanied by a thorough product list so you can replicate all of the steps. You can also expect to find sneaky peeks of new product drops, an insight into her make-up bag, and some fashion inspo for good measure. Her shots have a vintage feel to them too that we love – everything feels very curated and thought through.
Not one to back down from experimenting with colour, Jill’s effortlessly cool approach to beauty never feels intimidating or hard to replicate. Guaranteed to become your new girl crush, you’ll find a mix of advice, and trend-lend beauty looks, as well as the inside track on new beauty launches. Plus, if you’re considering chopping your hair into a lob, this is all the inspiration you need.
The Top 10 Fashion Influencers to Follow in 2019 | The Influencer Marketing Blog
We dived deep into the Influencer Marketing Cloud and identified the top 10 fashion influencers their popularity on Instagram. Our top 10 influencers represent the entire world, coming from Europe, America, and Middle-East, showcasing how fashionistas and fashion-lovers are spread all over the globe.
These business-savvy influencers have shown us how to transform social media into successful careers and breaking it in the fashion industry, by simply following their passion and emphasizing personal branding.
1 Chiara Ferragni (17 M followers)
Italy, widely understood to be a major European fashion hub, is home to this year’s most successful fashion influencer. Chiara Ferragni started her career with a fashion blog called The Blonde Salad in 2009.
Ten years later, the Italian businesswoman makes her living from her prolific social media presence. Chiara is known as the most successful fashion blogger worldwide, and her Instagram community of 16.8 million followers agrees.
Chiara has stayed true to her audience over the years, and that authenticity has transferred directly into her consistently positive Instagram statistics.
Chiara has been busy in recent years, not only building her social media empire but taking over new areas of business. She founded her own clothing brand Chiara Ferragni Collection in 2013, currently estimated to be worth millions of dollars.
Additionally, she ensures a distributed revenue through collaborations with major brands Intimissimi, Lancome, Calzedonia. A single Instagram post of hers generates $84.
000 worth of earned media on average, and that’s without considering the supplemental value added by her co-sign.
Ferragni’s phenomenal success has been recognized by various outlets. Her brand development is studied at Harvard Unversity, and she consistently appears in a variety of most influential people listings, e.g. by Forbes, Vogue and Footwear News.
Chiara’s hard work has vaulted her into the upper echelons of the fashion industry in just a decade. Influencers from a variety of industries are increasingly recognized for their hard work, and this power entrepreneur definitely deserves her many successes.
2 Camila Coelho (8.2 M followers)
Camila Coelho, a Brazilian blogger and vlogger, has also leveraged on her massive social media popularity to build an impressive career around fashion and beauty.
She speaks both English and Portuguese in her videos and has divided her channels accordingly.
However, she combines her international audience on Instagram, where a community of 8 million fashion and beauty enthusiasts closely follow her updates.
On her blog, Camila shares the latest trends and looks for each season, influential tastemaking that has morphed into a popular collaboration with InfluencerDB partner and overall influencer marketing giant Revolve. She recently launched her own clothing line Camila Coelho Collection with Revolve, and her Summer 2019 collection has gained immense popularity.
3 Noha Style Icon (7.9 M followers)
Noha Nabil has been identified as one of the top fashion influencers in the Middle East. The Kuwaiti fashion guru has collaborated with major brands Bourjois Paris, L’occitane, and Swarovski often as their first influencer from the Middle East.
Her groundbreaking work with these brands has pioneered a path to success for similar influencers.
This entrepreneur mom has been unstoppable in her career, and after returning from the USA to Kuwait, her social media popularity has continued its upward trajectory.
4 Lauren Conrad (6.1 M followers)
The Californian bestselling author Lauren Conrad started her successful career more than 10 years ago starring in the reality show The Hills.
She merged her comfort with the limelight and her passion for beauty and fashion into a blooming career. Lauren frequently updates her lifestyle blog and is a natural social media star.
She has launched her own clothing line, a fair trade shop, and a podcast which all are well presented on Instagram.
5 Mariano Di Vaio (6.1 M followers)
The world of fashion might be primarily filled with amazing women, but there is always space and demand for stylish men. Mariano Di Vaio is an Italian model and fashion blogger with an Instagram audience of 6.
2 million followers. He collaborates with luxury brands Dolce & Gabbana and has established his own clothing company Nohow.
On his Instagram, his followers get to know him as a fashion influencer and the proud father of two kids.
6 Olivia Palermo (6.1 M followers)
The American businesswoman Olivia Palermo is known as a key trendsetter in the fashion industry. An entrepreneur at heart, she is constantly multitasking around the fashion field and is known for executing big collaborations with brands Piaget and Valentino.
Olivia worked for Diane von Fürstenberg at the beginning of her career, gaining valuable exposure and insight for the fashion industry.
She recently collaborated on a collection with Karl Lagerfeld and launched the cooperation naturally on Instagram with the hashtag #KARLXOLIVIA.
7 Negin Mirsalehi (5.4 M followers)
The Dutch influencer Negin Mirsalehi is a spokesperson for natural beauty and a style icon for many. Along with managing her own business, Negin often collaborates with major fashion brands, Dior for just on example. Her passion for fashion, lifestyle, and beauty, combined with her background in business education, set her up for success as a fashion influencer.
Negin launched her own brand Gisou, a hair product line containing natural honey infused oils. Raised by a beekeeper and a hairdresser, the inspiration is clear; her parents are the original influencers!
8 Aimee Song (5.3 M followers)
The American influencer Aimee Song is a fashion blogger who has risen to the top of fashion influencers.
Her careful career steps have taken her to manage a wildly successful personal brand on multiple channels, and her hard work has been recognized by a variety of media.
Aimee has been recognized as a New York Times bestselling author, honored as a Forbes 30 under 30 honoree, and now, very recently she collaborated on a clothing line with Revolve.
9 Sincerely Jules (5.3 M followers)
Julie Sarinana started her blog in 2009 wanting to inspire the world. Soon, she discovered that many enjoyed her personal, unique style, so she founded her eponymous clothing brand Sincerely Jules. Today, her Instagram account is a platform of inspiration and style, which attracts 5.3 million people and the growth seems unstoppable.
She has worked her way up in the though crowd of fashion influencers. When she isn’t building her business, she collaborates with major brands Revolve and Levi’s, known for their collaborations with fashion influencers.
10 Alexa Chung (3.3 M followers)
The British fashionista Alexa Chung is known worldwide for her quirky style. A former model, she gained experience in how the fashion branch works. She was later inspired to channel her creativity and passion for style to her own business. When she is not too busy building a business, she collaborates with brands L’oréal Pro, Longchamp and rocked the runway of Miumiu.
Are you on the lookout for fashion influencers for your next campaign? The Influencer Marketing Cloud helps you to easily identify influencers from fashion, beauty and 14 more verticals with its Discovery & Analytics module, providing an extensive database of Instagram influencers globally.
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The 20 most stylish influencers to follow during London Fashion Week
London Fashion Week kicks off on Friday and with it a deluge of lust-worthy catwalk looks and editor-approved street style will flood our streets and feeds.
It's enough to make any woman want a wardrobe update. And where better to take dressing cues than from some of our very own city's finest fashion influencers?
These 20 Londoners are sartorially savvy content creators well worthy of a follow:
1. Venetia La Manna @venetiafalconer
Why follow? La Manna is an ardent anti-fast fashion campaigner who offers tips on how to find – and style – second hand garms.
USP: Vintage recommendations don't come any hotter than these. For all things green, there's no one else to follow.
Why follow? Brighton-based Crosskey's feed is a minimalist's dream. If, when you close your eyes, all you see is pastels and monochrome, this is your gal.
USP: Because her style prowess doesn't stop at fashion, her page is also speckled with the most swoon-worthy interior design inspo.
3. Bettina Looney, @bettinalooney
Why follow? Ocala-born, London-based Bettina Looney will have you going loony for her impeccably-chic wardrobe. What she doesn't already possess, you don't want.
USP: In amongst posting about her lust-worthy clothes, bags, jewellery, nails (the list goes on), Looney's feed also features some real life snaps of her holidays and her soon-to-be hubby.
Why follow? Aiken left her position as Fashion Director at Net-a-Porter (where she spent 7 years) to become Fashion Director at Moda Operandi last year. Follow her at Fashion Weeks across the world wearing stylish – and yet wonderfully wearable – outfits.
USP: Her job means she's responsible for scouting the coolest new brands and designers about to break, so her feed's a great place to discover soon-to-be-big names
Why follow? From her perfect tousled beach waves and year-round summer look, globetrotting Londoner Lucy nails understated effortlessness.
USP: She's been working with jewellery brand Missoma for two years, to create a line of chic and affordable jewellery inspired by natural treasures.
6. Susanna Lau, @susiebubble
Why follow? Susie Lau is fashion blogger royalty. She started her blog back in 2006 and is now one of the most well-respected fashion bloggers around. Rather than just a stream of #OOTDs, Lau's Style Bubble platform is peppered with her observational essays on fashion that have earnt her a reputation as an authoritative voice in the industry.
USP: The ex-Dazed editor focuses on spotlighting young and unknown talent, making her platform a great resource for those wanting to sound a pro.
Why follow? A Northerner living in London, Lindsey Holland dresses in a muted palette of immensely wearable clothes, providing excellent everyday wardrobe inspo.
USP: She started her blog in 2012 and, until 2016, juggled blogging with a career as an NHS physiotherapist.
8. Anna Rosa Vitiello and Florrie Thomas, @andfinally
Why follow? Vitiello and Thomas spent years working together in the accessories department at Harpers Bazaar magazine, where they forged a friendship over their shared adoration of bags and shoes. Striking out alone, they launched accessories inspiration platform &Finally last year.
From what to buy to how to sell it, and what accessories designers to look out for, to who's got them in their closet, &Finally is an encyclopaedia of all things accessories.
USP: In a world dominated by individual influencers, it's nice to spy on a duo every now an then. Particularly when they're as perfectly put together as these two.
9. Alex Stedman, @thefrugality
Why follow? A princess of prudent purchasing, Stedman shows us how to make the high street look high fashion. “I live off every penny I earn, my wage goes towards my mortgage, bills, travel and food.
But I don’t set my sights low,” she says. “I still want to look stylish everyday, I still want Hay chairs for my house and a Gucci bag to carry my wares, I’m just sensible with money where I can be to afford the luxuries.
USP: For anyone tiring of scrolling a feed filled with clothes they could never afford.
10. Laura Fantacci, @laura.fantacci
Why follow? Fantacci is an Italian ex-fashion editor living a glamorous life in London. She's co-founder of shopping website Wardrobe ICONS, an online shopping site that focuses on timeless fashion, so she's expert at spotting a classic investment piece.
USP: The businesswoman and mother-of-two makes ultra chic look super easy.
11. Yanin Namasonthi, @idressmyselff
Why follow? Yanin's blog, I Dress Myself, started out a Tumblr account where she would post daily outfit pics before work.
Six years on and Yanin's platform is a go-to destination for fashion, beauty and travel.
She's collaborated with YSL beauty, Topshop, Missguided, H&M, Nike and Converse to name a few, and also launched her own jewellery collection with Astrid & Miyu in 2017.
USP: Sepia-toned tomboy minimalism with a side of abs and tattoos.
12. Monikh Dale, @monikh
Why follow? Londoner Monikh knows her way around an earthy palette no other.
USP: The 'Weekly New Girl' section she posts on her blog is full of excellent shopping inspo.
13. Tamara Kalinic, @tamara
Why follow? Having been named one of Elle Style Awards' influencers of the Year, Serbian-born Kalinic originally moved to London to train as a pharmacist (which she did) before deciding to pursue blogging full time.
USP: Expensive trips, expensive clothes and a heavily curated feed; this is lifestyle escapism at its finest.
14. Grace Ladoja, @graceladoja
Why follow? It's pretty cool that Ladoja is grime-supreme, Skepta's manager, and it's even cooler that off the back of that she was was awarded an MBE for services to music. As if all of this wasn't quite cool enough, she has a girl gang of amazing, dynamic women who are also killing it.
USP: An absolute boss with a major (and we mean, seriously major) wardrobe to boot. It would be rude not to.
Why follow? Nigerian-born, Aberdeen-raised Oguntodu started her blog, No Ordinary She, in 2014 after she felt as though the fashion industry lacked a bit of personality. And, boy, do her looks serve personality in droves.
USP: She can clash colours with finesse no other: anybody who can pull off a mustard yellow leather jumpsuit is worthy of a follow in our eyes.
16. Natasha Ndlovu, @natashandlovu
Why follow? Far from just being a pretty face, Zimbabwean Ndlovu’s career in fashion began once she graduated from the University of British Columbia, where she gained a degree in Visual Arts, prompting her to launch her blog, Bisous, in 2013. Do we need to also add that she’s fluent in English, French, Spanish, Russian and Ndebele?
USP: As the founder of Vintage Assembly, she regularly features pieces from the store which hand-picks vintages pieces from around the world and recycles them so they’re ready for the modern world.
17. Naomi Shimada, @naomishimada
Why follow? 31-year-old Shimada will probably have caught your eye prancing in campaigns for Nike, H&M and Monki, but she's the model refusing to be pigeon-holed. The half-Japanese, Storm-signed model is defying convention at every twist and turn and it's liberating to see.
USP: She's not just a pretty face: her book, Mixed Feelings, which is about her journey with mental health, is out September 19th.
Why follow? Khan provides a refreshing antidote to the sea of barely-there fashion and practically-invisible swimwear in which we see on a daily basis. The 24-year-old Mancunian started wearing the hijab at the age of 12, and felt compelled to start her blog in a bid to help other women who want to dress fashionably, but also preserve their modesty, too.
USP: Being fashionable and comfortable in your skin is a winning combination.
19. Emma Breschi, @emmabreschi
Why follow? Hackney-based, Filipino-Italian Breschi is the ultimate account to follow for an awesome girl embracing her body, taking the fashion industry by storm (did we mention she's a favourite at Vivienne Westwood?) all whilst doing it on her own terms. The 26-year-old has also partnered with charity, Bloody Good Period, and regularly uses her Instagram to talk as openly about menstruation as she can, all in a bid to break the taboo surrounding it. This is one fierce fashion chick with a heart.
USP: She's cool, she's funny, and she cares about women's rights and the environment. Oh, and did we mention her adorable French bulldog, LeBron?!
Why follow? Norther Ell Richardson lives in London and works in social media – and it shows, as her feed is as slick and covetable as they come. You'll leave wondering just how does she keep her trainers so box-fresh?
USP: In amongst her fashion shots, her feed contains insights into her life, including her sweet pad in Brixton.
More about: | London Fashion Week | London Fashion Week 2020 | Influencers
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